This article was published on: 23/3/2011
For a very special reason I’m taking a break from my traditional design orientated posts today. Today I am pleased to announce the launch of my very own company: Hogrocket. We are an indie game development studio focused on mobile, social and connected platforms. I’ve founded the company with Stephen Cakebread and Ben Ward who are two ex-colleagues from my former employer Bizarre Creations. Stephen is best known as the creator of the Geometry Wars franchise and Ben primarily for being the awesome guy who helped build community at Bizarre.
Forming Hogrocket is a big deal for me; I’ve always wanted to run my own company. To be able to combine this with my passion for design is a prospect I’m relishing. Don’t get me wrong it’s also very scary; going from a regular wage to surviving off your wits alone is daunting. But in some ways this is also the point, this is a challenge that I could not live with myself for not attempting. I’m also incredibly lucky to be in a position where I’ve found two super talented people (and hopefully others soon too) to go on this journey with. That’s not something to be under estimated. Quite often however much you want to set up a company the timing isn’t right or the team isn’t there. Finding people who have the same risk profile and similar aspirations is a very specific ask. Suffice to say I’m excited about the future and already enjoying the creative freedom and liberations of working in a small, dynamic team.
The game development industry is in a very interesting state of flux right now. This is acutely apparent in the UK; mainstream game development here has been utterly devastated. This is through a combination of advantageous tax relief programs in Canada causing brain-drain in the UK and traditional large publishers in a flight to the safety of their established, biggest selling brands. This would have been a worrying death knell for innovation and creativity in our industry but thankfully a brave new world of game development is occurring at the other end of spectrum. From the fragmented remains of large scale studio closures small teams of indie developers everywhere are springing up. This is occurring because the barriers to entry are being removed, suddenly there are no gatekeepers. It is possible to direct sell to people online and multiple business models to do it. Additionally, say what you like about developing for Apple iOS devices (discoverability etc) but now there is the opportunity to make smaller games for low development costs and make a living. This state of play simply hasn’t existed in the industry for decades. So joining the indie ranks with Hogrocket is something that, as a creative, I feel an incredibly liberating prospect. Hopefully the adventure won’t end up simply liberating my bank account of cash!
So please join the community we will be building at Hogrocket, I look forward to talking to you and sharing our progress.